The Italian Language: soft power or dolce potere?

The Italian Language: soft power or dolce potere?

Авторы: Зонова Татьяна Владимировна
Zonova T. The Italian Language: soft power or dolce potere? / T. Zonova // Rivista di Studi Politici Internazionali. - 2013. - Fasc. 318, aprile-giugno.


    Language, by definition, is an effective tool of soft power or as the Italians say “dolce potere”. Language is a channel for the transfer of information, it is a way of winning confidence, and a vital instrument of business and cultural communication. Surveys show that the Italian language has become the most popular among young people. Today there are about 70 million Italian speakers in the world. Within the EU, Italian is second only to German in terms of the number of native speakers. Being an important part of Italian public diplomacy, the policy of italophonia is a strategy that aims to create an international Italian-speaking community and build bridges between Italy and those beyond its borders who speak or want to speak Italian. The Italian Ministry of Foreign Affairs spares no effort in creating a worthy image of the country abroad. The Italian Parliament continues to adopt resolutions calling for an urgent strategy to protect and promote the Italian language in the EU and other international organizations to be developed. The Italian language is so deep-rooted in the world of business and cross-cultural communication, that the strategy stands a good chance of success. For over 500 years, Italy and the Italian language have formed an integral part of the Russian cultural realm. Today, Italy is a major partner of Russia, ranking second in Europe and fifth in the world by bilateral trade volume. The cultural ties are also gaining momentum.



Ключевые слова: Italia, language, soft power, culture, diplomacy, image, Russian culture
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