Information support for tourist destination marketing: russian and international experiences

Information support for tourist destination marketing: russian and international experiences

Авторы: Панюкова Вероника Васильевна ЧИТАТЬ
Karpova S.V. Information support for tourist destination marketing: russian and international experiences / S.V.Karpova, V.V.Panyukova, I.V.Rozhkov // Proceedings of the 5th International Conference on Management and Technology in Knowledge, Service, Tourism and Hospitality. CRC Press, 2018. — P. 215-218.

The objective of this study is to determine the ways of improving information support for tourist destination marketing in Russia. The key role of the methodology of marketing information systems in the process of information support for tourist destination marketing was identified. Methods of generalization and statistical and system analysis were applied as research tools. The international experience in the development of marketing information systems in tourism was considered. A comparative analysis of tourist information portals of Finland, Kazakhstan, Estonia, and Poland was carried out, based on which recommendations on information support for tourist destination marketing in Russia were made. A content analysis of the information portals of Russian regions, namely Krasnodar Territory, Republic of Crimea, Moscow Region, Nizhni Novgorod Region, Altai Territory, and Republic of Tatarstan, was also carried out. From the results of the research, the main shortcomings were identified and suggestions were formulated for improving information support for marketing of Russian tourist destinations.

Ключевые слова: tourism, destination marketing, informarion marketing system.
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