The language of sport is as universal as the language of music

The language of sport is as universal as the language of music

Авторы: Зонова Татьяна Владимировна ЧИТАТЬ
Zonova T. The language of sport is as universal as the language of music [Электронный ресурс] // Russian Foreign Affairs Council. - 30.07.2012. - Режим доступа: http://russiancouncil.ru/en/inner/?id_4=656


    Sport diplomacy is an integral part of cultural and public diplomacy. International sport competitions serve better mutual understanding and display common aspirations of the peoples of different countries and continents. Perfect shape of sportsmen, their yearning for victory, their ability not only to win but to also lose with dignity help create favorable image of a country.



Ключевые слова: sport diplomacy, public diplomacy, image, summit, business model
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