The Italian language: soft power or dolce potere?

The Italian language: soft power or dolce potere?

Авторы: Зонова Татьяна Владимировна ЧИТАТЬ
Tatiana Zonova. The Italian language: soft power or dolce potere? [Электронный ресурс] // Russian Council for International Affairs. - 7.12.2012. - Режим доступа: http://russiancouncil.ru/en/inner/?id_4=1140&active_id_11=48#top


    Dolce potere (the Italian equivalent for soft power) offers foreigners pleasant associations with "dolce vita". Language, by definition, is an effective tool of dolce potere. Language is a channel for the transfer of information, it is a way of winning confidence, and a vital instrument of business and cultural communication. There is a lively debate in Italy on this subject.



Ключевые слова: dolce potere, Italian language, soft power, public diplomacy
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