Cultural diplomacy as a soft power tool in the EU-Russia relations

Cultural diplomacy as a soft power tool in the EU-Russia relations

Авторы: Зонова Татьяна Владимировна ЧИТАТЬ
Zonova T.V. Cultural diplomacy as a soft power tool in the EU-Russia relations [Электронный ресурс] // OSCE. - 2013. – Режим доступа: http://www.osce.org/node/103745


    It's no secret that bilateral relations with some EU members are running better than those between Russia and the EU as a whole. There is a visible stagnation in the development of the relations between Russia and the EU. No doubt that the image of Russia heavily depends on its internal and external politics. However the lack of confidence is also caused by the presence of mutual stereotypes and by the insufficient knowledge of Russian history, culture and politics. Therefore Russia should pay more attention to its soft power aimed at overcoming the existing distrust. Cultural cooperation is intended to be an important tool for improving the image of Russia abroad and increase its cultural and educational influence. A significant role in cultural cooperation belongs to the expert community. For accomplishing this task there should be more dynamic presence of Russian scholars, teachers and experts in the European educational space. One of the important soft power tools is the educational exchange. The developments of Russia- EU relations belong to the global interdependence agenda. That's why it seems that constructive partnership with countries included in the European Neighborhood Policy and in the Eastern Partnership program as well as qualitative improvements of the Russia-US relations should be an important precondition for successful advancement in the Russia-EU cooperation. In this context cultural cooperation as an important soft power tool goes to the forefront as one of the priorities of Russian foreign policy and diplomacy. No doubt that advancement in this direction requires considerable efforts, political will and, last but not least, adequate funding.



Ключевые слова: Russia, EU, cooperation, stereotypes, soft power, public diplomacy, cultural diplomacy, Eastern Partnership, Russia-US relations
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